Evision App
Intuitive, useful, and full of features. Signature Equipovision is a company that helps people start or grow their business. Tasked to redesign their mobile app in order to make it more user friendly and introduce new tools to users.
Paulo R. (Lead Developer)
Adrian H. (Front-end Developer)
Mirna J. (Back-end Developer)
iOS
Android
Paulo R. (Lead Developer)
Adrian H. (Front-end Developer)
Mirna J. (Back-end Developer)
iOS
Android
Understand
In 2020 I was tasked to redesign Equipo Vision mobile app, from the ground up, with the goal of emphasizing user-friendliness and accessibility to their user base of 100,000+ users and growing. Creating harmony and simplicity for all its users to be able to have an enjoyable experience throughout.
Problem Statement. Speaking with key individuals and with the CEO, I was able to understand what are the goals and new features to be introduced (specifically audiobooks and ebooks), but I also needed view what the needs of the users. Based on the high volume of calls that were received and analytics that were left on both Google and App Store I was able to understand more in-depth about the users.
Users need a way to easily and quickly access their digital content to be able to learn and thrive in their businesses because currently it is to difficult for many to find certain content and to learn new features, which leads to frustration.
Research &
Analyze
Starting out my process I started a competitive analysis in order to bring insights into new features, user-flow, and possible solutions. While Equipo Vision has no direct competitors I did analyze companies that brings users digital content, ease of use of navigation, and user flows.
User Data
Being able to attend a few seminars and events with about 1,500 to 2,000 people helped me to conduct user interviews and user surveys to be able to understand the users needs, demographics, problem they may be facing currently, etc. From there I was able to analyze the response and be able to organize similar themes to be able reach a consensus.
From the data I collected I was able to ideate possible solutions and also lead me to starting my initial concepts.
Ideation
Creating a information architecture assisted in the organization and structure of the app. This help me see what screens are actually needed, what was being repetitive, and what would be the optimal work flow for the user. Also adding new features and tools so users may be able to achieve what they need to on their own.
In addition creating a user flow for one of the app's main function would help me understand how users would complete a objective and what they would need to accomplish it.
Wireframes & Usability Testing
Following up I started sketching low-fidelity wireframes to explore workflows, simplifying tasks, and bringing ease-of-use to the users. From there I moved to Figma to start mid-fidelity wireframes to start solidifying workflows and viewing the user-flow in order to start maturing the paths the users can take.
From here I also created a prototype in order to start a usability testing with unmoderated and moderated usability testing. I then was able to receive valuable information which I brought back to reiterate certain screens, but overall it was welcomed and many praised how many tasks were more clearer than before.
Design
Once finalizing and moving from mid to high-fidelity wireframes I moved to the Ui design. I redesigned the branding to match and appeal more towards the demographic of young and older individuals with a focus of a simple and intuitive interface. This brought the app to both look and feel modernized with inline of representing the organization in a professional eye. Once I tackled these tasks I organized and peered review with the dev team to clarify question or concerns, regarding functions for certain sections.
Launch
Beginning of 2021 approximately 95% of users have migrated from the old app to the new app that is available in both Android and iOS. It was a shock since it was a big change, but a needed one. At one point consumers would call customer service en masse asking for assistance in performing the simplest task which has reduced. Approximately 100,000+ users are presently using the app thanks to immense reduction in interface issues.
Analyze again. I would actively view both analytic reports and comments to view and understand people needs and try to understand what needed to be improved or what is missing as it is being used. Overall, seeing my design and the work of the developers take shape was something that we are greatly proud of.
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Online Learning
