Evision App

Starting out I did a heuristic evaluation on the current app to understand problems and frustrations. Some drawbacks were repetitive actions or screens, navigation menu is hidden, saturation of information, and buttons being to close to one another with not enough of a large touch target.

Being able to attend a few seminars and events with about 1,500 to 2,000 people helped me to conduct user interviews and user surveys to be able to understand the users needs, demographics, problem they may be facing currently, etc.

Having done 1:1 interviews with 6 individuals who use the app I was able to divide them into 2 groups which where tech-savvy individuals and technologically challenged.

With the data I was able to collect I then to moved and created design goals based on the users feedback. The overall goal is to design an easy-to-use, engaging, and low learning curve application so users can learn and thrive.

After reviewing the insights from our interviews and data, we now have a solid understanding of the feature priorities, which helped shape the IA. With ease of use being the top priority, we've made it the central focus of the new application.

Starting out my process I started a competitive analysis in order to bring insights into new features, user-flow, and possible solutions. While Equipo Vision has no direct competitors I did analyze companies that brings users digital content, ease of use of navigation, and user flows.

Creating a information architecture assisted in the organization and structure of the app. This help me see what screens are actually needed, what was being repetitive, and what would be the optimal work flow for the user. Also adding new features and tools so users may be able to achieve what they need to on their own.

In addition creating a user flow for one of the app's main function would help me understand how users would complete a objective and what they would need to accomplish it.

Following up I started sketching low-fidelity wireframes to explore workflows, simplifying tasks, and bringing ease-of-use to the users. From there I moved to Figma to start mid-fidelity wireframes to start solidifying workflows and viewing the user-flow in order to start maturing the paths the users can take.

From here I also created a prototype in order to start a usability testing with unmoderated and moderated usability testing.

In this step of the process I conducted a test group were I was able to talk to current users of the application to test usability and learn more about their needs. A meeting was also conducted with the rest of the team with developers to review and understand their thoughts and feedback.

As the moderator in this gathering this was a great opportunity to test what I had developed and to received valuable feedback.

From the test group we gained valuable feedback and from there iterated designs. Here we highlight some important updates.

Once finalizing updates based on feedback I moved to the Ui design. I redesigned the branding to match and appeal more towards the demographic of young and older individuals with a focus of a simple and intuitive interface. This brought the app to both look and feel modernized with inline of representing the organization in a professional eye. Once I tackled these tasks I organized and peered review with the dev team to clarify question or concerns, regarding functions for certain sections.